
Google acknowledges this to be a very key issue that it needs to address as quickly as possible and there's no doubt it will happen as fast as possible. This could end up being a major issue that could threaten the entire system as it could perhaps encourage more adsense only websites as profits become more transparent.
More options could be implemented for AdSense publishers, allowing them to specify keywords of their own. Advertisers will appear in more appropriate results and those advertisers who manipulate their content to allow high paying keywords to appear may struggle to do this unless it is actually appropriate to their content. Google have access to an international array of over 150,000 advertisers of whom may choose to penetrate offline markets in different countries.
There are clear signs that Google isn't going to let such an opportunity pass by. Another feature that could find itself into AdSense would be letting website publishers see which links are generating clicks on their website and based on what keywords they arrive there. One such example is the option for the advertiser to have more control over where the content is being displayed.
Another thing which is bound to happen is more protection for AdWords advertisers concerning click fraud. This could be done through an on-line wizard or something similar that would make suggestions to website owners based on their contents. Firstly, it's clear that targeting algorithms will become even better and more powerful then they are now. The possibility of sending targeted ads directly to users without requiring any navigation on their behalf is becoming a reality with RSS.
Another thing which is bound to happen is more protection for AdWords advertisers concerning click fraud. This could be done through an on-line wizard or something similar that would make suggestions to website owners based on their contents. Firstly, it's clear that targeting algorithms will become even better and more powerful then they are now. The possibility of sending targeted ads directly to users without requiring any navigation on their behalf is becoming a reality with RSS.
This could mean blocking your site from displaying on several addresses that host AdSense banners. While Google has been reluctant of this there's no indication that this will not happen in the future. But the major buzzword of the day is RSS. Another idea that has been advanced is that Google will integrate AdSense in other forms of media like newspapers or television and so on.
A lot of people may make AdSense-only sites, designed just for making profits through AdSense, but the Internet would be a much better medium for this, because there are no mediums quite as interactive as the Internet. With Google´s strong network of advertisers, they may choose to appoint or allow offline distributors to create a format for Adwords advertising in content, in search and now offline.
At the moment those who have high levels of traffic, can easily disguise IP addresses and increase CTR ( Click Through Rate). This is what "interactive television" and similar items have been trying to do for quite some time now.
No comments:
Post a Comment